Archive for July, 2006

Internet Marketing Strategies Needed in China

Sunday, July 30th, 2006

For the past 5 years, China SMEs and their owners really exprienced all the the goods and bads of internet.  Most the experiences came from their website, their pages at B2B and their ranking or PPC at search engines.

Some made a profit, some made nothing.

They already learned lession. Sometimes, they still get angry when they were disturbed by an unexpected phone call from so-called internet companies. But most of time, they gradually realised that revelency was the most valuable asset of internet.

They should be away from those fault service, but they are looking for real internet marketing service at the same time.

We need more reliable person and brand to tell the truth of internet marketing.

We need more integrated internet marketing strategies to meet different needs. Their budgets range from $500 a month to $4,000 a month. They are exporters, factory owners, foreign trading companies, gaming teams……

I got more and more global internet marketing queries from different cities in China. And more and more chinese internet marketing queries from oversea.

More and more qualified players are needed here, with local knowledge and global communication skill.

Everyone needs ICP license

Friday, July 28th, 2006

Internet Content Provider (ICP) license become more and more important in China.

Those global players need to reconsider their ICP issue, or start to apply for an independent one now.

Google China rented an ICP license before, Yahoo China still share an ICP license with 3721. MSN China benifited from its JVs license.

A new rule from the government came out recently, everyone needs an independent ICP license.

Google had already started it application precess.

Mr. Jeeves came earlier than Google

Tuesday, July 25th, 2006

Yahoo is the first global search engine player came to china. Some may regard Google as the second one into China.

That’s wrong. Mr. Jeeves came earlier than Google China. I met Mr. Jeeves this April at Hangzhou, the headquarter of Alibaba.

Yes, although the branding was only ASK then, but Mr. Jeeves still stood right there smiled to me.

According to the information from Mr. Jeeves Hangzhou office, they came to China at the early 2005. More than 200 employees have beening working there for nearly two years. We are expecting ASK and its service in chinese.

But when can we have ASK.com in chinese, or ASK.cn? I check the website ask.com, cant find the chinese; I check ask.cn, it seems the domain belongs to a chinese company.

When, why and what? Maybe I should ASK Mr. Jeeves again, if he still there.

Baidu, Best Employer came across “Blog Gate”

Wednesday, July 19th, 2006

Baidu’s lay off action was revealed recently by some medias in China.

After some mouth battles with medias like sohu, it looks like this issue will be make up by pro pr.

But some ex-employees of Baidu started to blog some inside information. Some even owned baidu’s stock option. Sure the option gone with the wind after the lay off.

Why a normal lay off can cause such reaction? Rumor said that more than one million dollar options gone away after that. Rumor also said this lay off action was a sudden and rush one, they didnt even have a chance or enough time to feed back. Well, it looks strange. A mature company will never implement lay-off in this way.

Baidu was named as the Best Employer of 2005 by CCTV. But this “Blog Gate” has the possibility to ruin this reputation. Articles from those blogs attracted a massive traffic at past days, and the influence was still growing, more and more complaints are coming soon.

Blog Gate to be continued.

Google China resellers team

Wednesday, July 19th, 2006

Google anounced its 10th official reseller in China, fj53.com. As the name indicated, fj53 will mostly serve the Fujian province.

Google china is gradualy narrowing down resellers’ serving area. From the very beginning, its first two resellers could play as a national reseller to cover all over china. Later, new resellers are onle be official in specific area. Now the 10th is more specific than before, will mostly serving a specific province.

One more reseller, and there will be 11, enough to be a football team.

China search engine market is another World Cup, or China Cup, the google China team’s performance depends on the reseller recruitment and training strategies. Sure the coach is very important too.

But it seems the coach’s voice now are not very strong. Hardly can we find any single news about him recently.

The search engine china cup is ready. How about the google china team? Be dream Brazil team, or champion Italian team?

China Internet Conference & Expo 2006 coming soon

Monday, July 10th, 2006

 China Internet Conference

This event is owned and organized by Internet Society of China (ISC), the event website was updated with 2006 content and agenda two weeks ago.

The agenda says that this event will start from Sep, 21th at Beijing International Conference Center. The conference is expecting more than 3000 participates from mainland china and the rest of the world.

There will be at least 12 tracks covering over 50 topics related to internet.

The English website will go live in this week.