China is such an unique market for search engines. Search Engines in China should alway be very creative and learn how to please the users in even tiny behavior segment.
If you happen to know some chinese and know how to input chinese characters, you must have known the input method story between Google China and Sohu. They had a battle on online input method for chinese market.
They both said that their input words phrase suggetion came from the frequency of keywords in their search engine. Which means the massive behavior of massive search engine users are helpping the improvement of chinese input suggestion.
That’s another way to find the hot words. Even a good way to build the royalty of users.
Now the war extend to online translation. Kingsoft was the first one to have online translation app, Netease luanched their own one based on search engine keyword frequency and what their crawler match online. Yahoo and Google jumpped into this war too.
Dictionary follows the Input Tool to be one attractive point for internet users.
Again, as I had mentioned several times before. In China, the most important thing is not about how many people are using a specific search engine. The key point is where people start their search or how they come to the search engine.
Hugh population of internet user only type in key words in the box of their IM, or the portal they read everyday.
Fins the place the get the first step of the internet users, and you do a lots after.
