China Search Daily

Rumors about Softbank is going to be the financial backer for 13 leading ex-3721-resellers is not going to be just rumors.

That may come true.

Are they going to be the most aggressive reseller after the real merging? How about their existing business, some of them still related to yahoo china or other searchs.

That will be such a challenging thing to integrate the 13 businesses team at more than 13 cities. So as to integrate the HR and operation. Who will be the chief executive? Can he influence this new Giant with a strong mind and clear co-vision?

Although it may come true, still not clear enough regarding the future.

Google anounced its 10th official reseller in China, fj53.com. As the name indicated, fj53 will mostly serve the Fujian province.

Google china is gradualy narrowing down resellers’ serving area. From the very beginning, its first two resellers could play as a national reseller to cover all over china. Later, new resellers are onle be official in specific area. Now the 10th is more specific than before, will mostly serving a specific province.

One more reseller, and there will be 11, enough to be a football team.

China search engine market is another World Cup, or China Cup, the google China team’s performance depends on the reseller recruitment and training strategies. Sure the coach is very important too.

But it seems the coach’s voice now are not very strong. Hardly can we find any single news about him recently.

The search engine china cup is ready. How about the google china team? Be dream Brazil team, or champion Italian team?

Google anounced it’s 9th reseller today in Beijing.

S-bid is the reseller. I would like to regard them as a pure google reseller.

When you look at their website, you find only six pages. There are index, about us, knowgoogle, ingooglead, work and connection.

Knowgoogle page is an introduction about google; ingoogead page is about google Adword; work page tells us how they serve the client; connection page is the “contact us”.

Such a pure one, so deffirent to former 8 resellers of google china.

Their website looks like a whole new team and reseller just only for google adwords.

If you happened to know chinese, check more google resellers here.

ShenZhen and Guangzhou are the main battlefields for search engines and related business at southeast of China.
My ShenZhen trip is to meet some friends, visit some B2B searchs and find some real online marketing agencies.

My flight arrived Shenzhen at 8:15am, this picture just to say a “Good morning” to Shenzhen and the industries here.

Reseller want to be agency
Yes, some of the resellers, even they were once top sales at this area for certain search engine or related products, they are concerned a lot about performance for their clients. They are looking forward to begin a real marketing agency.
They start saying NO to some search related products, even to those with high commissions. SEO/SEM tools, strategies and partners are the most frequently discussion between they and my Timev partners.
They are serving their client with simple web building technology and developing/seeking more valua-added performance-oriented services.
Yes, Good moring to Shenzhen, and to all to-be-agencies.

B2B search, SEM AD or Transaction?
On the way from Shenzhen BaoAn airport to downtown. The first and pretty new search related business AD sign was by B2Bchinasources. The Second and quite familliar AD Sign was presented by Alibaba.

For B2B search, Alibaba and Globalsources are sort of Advertiment Model. B2BChinasource base all its services in the theory of SEO. Like us, they called it SEM.
Shenzhen is quite a city in fast development. Factories and exporters’ needs for better ROI is growing.

Resellers are the most powerful resources for chinese search engines, portals and their advertisements.

The only way to reach the stage of massive sale for certain advertisement is to recuit 5-10 aggresive resellers, each has 100+ sale force.

Yes, most of them use telemarketing to reach their client first, but telemarketing is just the first step. They also visit their client with marketing campain after the telemarketing.

2 years ago, most of them dealt with only CPM and ranking advertisement, not PPC. Some of the most aggresive reseller were those real name (3721) resellers. Now real name (3721) is a Yahoo China products and sure belongs to Alibaba.

So Alibaba has the chance to reach and even make use of those very aggressive resellers. Their former annual performance at real name were above 1.2 million USD each. Some even above 10 million USD.

Other good resellers works for products from Baidu, B2Bs or even for certain specific channel distributors.

The average clients for a good reseller is more than 10 thousand. Yes i am not joking. Most of their clients have stayed with them for 2+ years.

If there is a turnover rate from such small client into a real SEO/SEM client, say 0.1%, which means each good reseller can handle and serve 10 good SEO/SEM clients. Then there will be opportunities, real opportunities for SEO/SEM professionals.

How many resellers in chinese? Well, this is quite a challanging question. I believe that no one can tell it. Maybe more than 10 thousand. At the year of 2004, some reports said that there were 400,000 employees at this reseller industries.

Those top 50s are communicating with each other, some even have the idea to merge together.

Unite top resellers and combine them with good global SEM/SEO players, will be a very exciting thing for this industry. Some even can break the balance between resellers and search engines. Which means better commission policy or even stock options.

Zhongsou had already start their stock option policy for resellers, five reseller companies got their share at Zhongsou, which is a chinese search engine and has own technology.

Sogou of sohu were thinking about that too.

Here really indicated the influence of resellers union or giant reseller networks.

Al least 30 out of the top 50 resellers will come to xiamen at July. There are opportunities for global players, capitals, portals, B2Bs and search engines.

Top 50 China Resellers Forum
This event will be held at Xiamen, in July.

China Internet Conference 2006
The event will be held at Beijing, in September.

More informations and details about this two event will be update soon.

To register for this two event, you can also comtact me for help.

This monday, Timev got its third exclusive national dealership, which is also regarded as national exclusive operatorship.

This is all about paid search, the deal is between Timev and 21CN. This deal covers banner and top 10 ranking at 21CN’s search result.

21CN.com is a stated-own company, belongs to China Telecom Group. 21CN claimed to be the largest broadband resources protal in china. They provide the widest selection of online videos and musics. So they are also regarded as a entertainment portal in china.

21CN.com launched at 1999, and located at Guzhou city, Guangdong province, which is the earliest and fastest developing area in China. Active economy, masssive internet user and great support from the China Telecom Group. Nearly one third of chinese internet users registered at 21CN as their online video members.

21CN has a search bar at its homepage, but their search, as what I had said at earlier post, is powered by Baidu.

There are normally many types of ADs at for the search result in such a portal like 21CN. Not matter sina or sohu before, their search result are far more than PPC, more colorful and graphic than Google and Yahoo. Most of the advertisers believe that the most inpressive AD is Banner at search result relevent to keyword.

Here we are.

This is a sample for Banner Ads at search result of “air ticket”. The blue color banner is a big impressive for search users when they are searching for “air ticket”.

Timev’s deal will cover this Banner ADs and 10 top ranking right below the banner. Timev believes that this two ADs will please both resellers and advertisers.

Resellers from northeast, southeast and middle area of China are very interested about for local resellership. Their interests, for sure, come from high commission and turnover rate.