China Search Daily

( TECC, Nanjing ) Baidu’s representative shares a report about those hot destination for china tourist during the May 1st vacation.

Southeast Asia and europe are the top two, they occupied more than 50% of this market. Where is USA?

Well, USA share with Canada the 6.1%.

Thanks for all those warm-heart hello from all my international friends.

I am in Xiamen, far away from the sichuan province which is suffering from the earthquake. Tens of thousand people were killed, some are still missing or dying.

The earthquake shock the buildings and tens of thousand of families, the tragedy hit our heart, but will never ever quake our mind.

I am very impressed that so many people rush to offer their blood to save those struggling lives.

I will do all what I can do to offer a hand.

And thanks again, my friends.

If you can find and read this article, if you happened to trust me in my love to search marketing and my country, also trust me in my thoughts about the great business development in china and the good life of most of chinese in China.

Please link to him, www.tibetwiki.com, and please give him as many tibet stories, pictures, videos as you can.

He will well collect the content he receive and try all he can to make it the most influencial english tibet information center, or xizang information center.

Thanks for doing this, and you will also have my understanding in not doing this.

Link to him now amd move him to the front-line NOW!

221,000,000+ internet users since the end of Feb, 2008. China already has the largest interner population since march 2008. USA was on Top before but now is China.

221 million just a beginning, with the development of multiple broadband carriers and the 3G, the internet population will keep peaking in China.

Is it the best timing to be in China for any SEM, SEO, Behavior Target, even social media companies? Yes, absolutly right!

China is such an unique market for search engines. Search Engines in China should alway be very creative and learn how to please the users in even tiny behavior segment.

If you happen to know some chinese and know how to input chinese characters, you must have known the input method story between Google China and Sohu. They had a battle on online input method for chinese market.

They both said that their input words phrase suggetion came from the frequency of keywords in their search engine. Which means the massive behavior of massive search engine users are helpping the improvement of chinese input suggestion.

That’s another way to find the hot words. Even a good way to build the royalty of users.

Now the war extend to online translation. Kingsoft was the first one to have online translation app, Netease luanched their own one based on search engine keyword frequency and what their crawler match online. Yahoo and Google jumpped into this war too.

Dictionary follows the Input Tool to be one attractive point for internet users.

Again, as I had mentioned several times before. In China, the most important thing is not about how many people are using a specific search engine. The key point is where people start their search or how they come to the search engine.

Hugh population of internet user only type in key words in the box of their IM, or the portal they read everyday.

Fins the place the get the first step of the internet users, and you do a lots after.

Facebook is hiring staffs for China branch. But I cant find any hints in the lists Facebook Jobs.

A little bird told me this morning that the hiring is real. One ABC ( America Born Chinese ) is leading the project now very secretly. Some said that the one had studied at Harvard with Mark Zuckerberg, the Facebook CEO.

Not more aquire will happen now. All rumors in 2007 turned out to be a joke. Guess some chinese SNS companies who had been longing for cash out from Facebook will be very disappointed now.

Maybe, someday that will be aquire again, but no now.

I check the http://www.facebook.com/ and find out that the url been redirected to zh-cn.facebook.com. And the language support has the simplified chinese option ready!

“We are ready!” guess this is what Facebook going to say.

Simplified Chinese is one of the five supported language in Facebook. 

Baidu is saying “Hi” to every internet user in China.

Among the 210 million china internet users, more than 50% percent is using IMs everyday.

IM even become the first access for quite a large percentage of internet users.

Even more users use IM to be gateway for all their online activities.

Reading, Searching, Gaming, Shopping… etc, you can get it all within an IM like QQ ( a most popular IM in China by Tencent ).

Here is some figure that might help you to understand the power of success IM in China.

The profit for Baidu in 2007 is 629 million RMB, compared with Tencent’s 1,599 million RMB, it looks like a little sister.

Very online company want to get revenue from ADs and virtual transaction, via QQ the IM, Tencent got it all.

That’s why Baidu luanch their IM “Hi”. Baidu are actually saying hi to more royalty users and more profit.

Search is not simply a search bar or a box, the value for search is the theory of relevency. Relevency drives more attention for Brand Awareness and Business Lead.

But how internet user find those relevent content ( ad, transaction and game)?

IM, directory, search engine, portal, online game…etc. Every of these get the opportunity to become the first stop of internet users in China.

Are you ready to ready a hi to baidu. here is the picture.

You can easily find a search box right under the user name. Yes, that’s me, if you want a Baidu hi invitation, just feel free to let me know, i will give you one

Here is the list

24/7 Real Media intergrated Baidu API with their own Decide DNA® platform at Oct, 2007. find the news from both 24/7 Real Media press release and WPP press release.

Almost at the same month, Sinotech Search anounced the integration between their SinoMaximizer with Baidu API.

Ad-Sage was the first one to anounce the integration at Feb 2008. Their technology even support those online marketing agency in USA like icrossing.

From the same WPP family of 24/7 Real Media, Neo@Ogilvy launched their own Keyword manage tool and integrated with Baidu API at March 19, 2007. The Neo technology was actually supported by MakeMeTop by MicroChannel Technology, a smart company from North Irland.

Guess there will be more or already more companies getting or got baidu api. But here is those I found so far. And I am going to meet them all at SMX China next month.

We have beening talking about Baidu API since 2005.

At 2006, I got more queries from different big management tools and systems about Baidu API. Most of the queries came from North America and Europe.

Even some Fortune 500 companies were asking Baidu API for their chinese online promotion campaign.

But Baidu didnt offer their API at that time, and we didnt event hear any rumor about the possibility of that.

I gradually forget this Baidu API idea.

At the end of 2007, a little bird told me that someone got the Baidu API. I didnt pay any attention to “the bird”.

One month ago, I was told that some companies had claimed officially in their website about their tool’s connection with baidu via API.

And today, when I looked at my gmail. In the conversation between me, Chris Sherman regarding Farah Sadiq’s speakership in SMX China, I find that baidu is promoting their paid search listing in Google Adsense, and this link takes me to the Baidu API page.

OK, Baidu API finally come true. They name it as Baidu P4P Application Programming Interface (BPFPAPI).

And here is some information from the baidu API page:

1) Assignment of daily quotas

Daily transaction quotas = basic quotas + quotas per keyword×number of keywords in the account + quotas per consumption×last-day consumption.

Basic quotas: the fixed daily quotas assigned to every account.

Number of keywords in the account: the total number of keywords in the account when the transaction quota is calculated.

Last-day consumption: the total amount of consumptions of all the keywords in the account last day (unit: RMB).

Basic quotas = 5,000; quotas per keyword = 5; quotas per consumption = 10.

2) Use of daily quotas:

Used transaction quotas = number of transaction×quota units used per transaction

Quota units used per transaction: the BPFPAPI assigns same quota value for different type of transactions currently, which is 1 quota for each transaction, but might change in the future.

OK, suppose Baidu’s people will be around at Xiamen for SMX China event. Better to find them and talk to them there.

Anyway, the box is open now. More accurate ROI can be tracked now.

UUidea announced the 2008 China Tourism E-Commerce Conference recently.

The 2008 China TECC event will be held at May 17-18, Nanjing. The topics will cover:
tourism e-commerce system evaluation,
trends and market report,
tourism website design, 
business model roundtable, 
hosting and solution, 
marketing tools suggestion,
SEO and SEM issue, etc.

This TECC 2008 will be support by Timev Media with the event programming and operation.