China Search Daily

Some Yahoo China resellers started to complaint.

After the Alibaba-Yahoo deal, real name business and CPC business for Yahoo China became one department, that was Jack Ma’s strategy for Yahoo. Which meant that there would be only one team and one reseller system for this two business. Jack even simplified the yahoo china’s homepage, cut all the portal elements, made it a pure search engine.

But now, Yahoo China back to a portal, just as the same as the Yahoo before deal. Jack’s search engine strategy went home.

Last week, the GM for Yahoo China SME resigned, He took care all the reseller channel management. Real name business and CPC business again back to the situation before the deal, that is each has it own reseller channel and managing team.

Yes, everything back to 1 years ago. The reform failed.

At May, three big resellers of yahoo gave Jack Ma emails. They tried to warn Jack that all their resell business for Yahoo were shrinking. They needed more channel support to win the market share back.

At the first six month of 2006, Hardly any reseller’s performanece reach their targets. That was unusual. The 3721 resellers used to be the most aggresive and fast developing group.

Alibaba should learn from this lesson. Search far more than B2B.

ShenZhen and Guangzhou are the main battlefields for search engines and related business at southeast of China.
My ShenZhen trip is to meet some friends, visit some B2B searchs and find some real online marketing agencies.

My flight arrived Shenzhen at 8:15am, this picture just to say a “Good morning” to Shenzhen and the industries here.

Reseller want to be agency
Yes, some of the resellers, even they were once top sales at this area for certain search engine or related products, they are concerned a lot about performance for their clients. They are looking forward to begin a real marketing agency.
They start saying NO to some search related products, even to those with high commissions. SEO/SEM tools, strategies and partners are the most frequently discussion between they and my Timev partners.
They are serving their client with simple web building technology and developing/seeking more valua-added performance-oriented services.
Yes, Good moring to Shenzhen, and to all to-be-agencies.

B2B search, SEM AD or Transaction?
On the way from Shenzhen BaoAn airport to downtown. The first and pretty new search related business AD sign was by B2Bchinasources. The Second and quite familliar AD Sign was presented by Alibaba.

For B2B search, Alibaba and Globalsources are sort of Advertiment Model. B2BChinasource base all its services in the theory of SEO. Like us, they called it SEM.
Shenzhen is quite a city in fast development. Factories and exporters’ needs for better ROI is growing.