China Search Daily

China is such an unique market for search engines. Search Engines in China should alway be very creative and learn how to please the users in even tiny behavior segment.

If you happen to know some chinese and know how to input chinese characters, you must have known the input method story between Google China and Sohu. They had a battle on online input method for chinese market.

They both said that their input words phrase suggetion came from the frequency of keywords in their search engine. Which means the massive behavior of massive search engine users are helpping the improvement of chinese input suggestion.

That’s another way to find the hot words. Even a good way to build the royalty of users.

Now the war extend to online translation. Kingsoft was the first one to have online translation app, Netease luanched their own one based on search engine keyword frequency and what their crawler match online. Yahoo and Google jumpped into this war too.

Dictionary follows the Input Tool to be one attractive point for internet users.

Again, as I had mentioned several times before. In China, the most important thing is not about how many people are using a specific search engine. The key point is where people start their search or how they come to the search engine.

Hugh population of internet user only type in key words in the box of their IM, or the portal they read everyday.

Fins the place the get the first step of the internet users, and you do a lots after.

265.com and Google is another hot keyword in my blog. “265.com Google” the keyword kept bringing my blog traffics for more than one year.

What’s amazing story between this two brands. Guess google china really learned a lot from china website like 265.com. I mean both the style and the domain strategy.

That’s why Google has it’s directory page in China, which looks wired for western internet user, and has a short domain www.g.cn.

Every international brand came across localization problems during they first steps in China. Google couldnt by pass all the problems over night or by technology.

Whether Google bought 265.com or not? It doesnt matter. When you look at www.265.com, the search box there will first bring you to google.

That tells everything.

Baidu API is very hot keyword now. The keyword “baidu API access” keep bringing me 10+ traffic every day from all over the world. And almost every of them went throught all my posts here about Baidu API.

From Australia to Japan, from United Stated to UK. Well, people had been longing for Baidu API for years.

Mathew from Sintech told me that Efficient Frontier also got their tools integrated with Baidu API. So there were at least five proved baidu api integrated tools so far.

There will be more, and bring better ROI to those advertisers who relate their online business a lots with Baidu paid listing.

Better ROI leads to more investment in chinese paid listing.

And sure, more keyword management talents and copywriters needed in the coming future.

When you check in Baidu right now, you will find the logo of baidu with Shadow Draft of Xu Sanduo, the hotest TV Character at the hotest TV Series at China.

Xu Sandou is the Mr November of Baidu, or he shows up like a Cover Man of Baidu.

Baidu doesnt seem to follow the feature logo game with Google, Baidu wants to create it’s own style.

From Nov 7 2007, Baidu will list one person’s picture at the homepage with Baidu logo, he or she will be the Mr. or Miss. of the specific month.

If you click in the logo, then you will be taken to a holding page of the cover story.

Yes, Xu Sanduo is there right now, and will be there for one month with his story.

Baidu says that the decision process will be very simple, just pick up the hotest name / people among the search queries.

Xu Sanduo is the lucky guy to be the first one, who will be the second. I dont know, maybe we should try to find it out at Baidu trend.

Baidu is going to launch its Traditional Chinese version search engine. Yes, that is for the oversea chinese, as well as the chinese at Hong Kong, Taiwan, Macau.

Yes, everyone want to serve more Chinese should learn more about chinese.

Yes, That was the Keynote speaker for Google China at SES Nanjing and for China Internet Conference.
Johnny Chou was confirmed that he will leave Google China next month.

His Google China Tour was just almost 1 year. Some said that this was the signal for the failure of google’s localization in China. But anyway, Johnny is a good guy, he had tried to do something for the real localization and expanding the business scale. But the expanding strategy for Google China was already there before his joined Google. How could he bring a change to that. Some might double that.

Some said Johnny will be a VC after his Google China Trip. Why not? He really got something from this trip.

Search Engine Strategies Conference & Expo is planning a new adventure in China.

This new adventure is Xiamen around April 2007.

I would like to regard it as an “Search Event Going Home” festival. I am back to the driver position and 100% energe for this event now.

More news about this conference is coming soon.  

Rumors about Softbank is going to be the financial backer for 13 leading ex-3721-resellers is not going to be just rumors.

That may come true.

Are they going to be the most aggressive reseller after the real merging? How about their existing business, some of them still related to yahoo china or other searchs.

That will be such a challenging thing to integrate the 13 businesses team at more than 13 cities. So as to integrate the HR and operation. Who will be the chief executive? Can he influence this new Giant with a strong mind and clear co-vision?

Although it may come true, still not clear enough regarding the future.

For the past 5 years, China SMEs and their owners really exprienced all the the goods and bads of internet.  Most the experiences came from their website, their pages at B2B and their ranking or PPC at search engines.

Some made a profit, some made nothing.

They already learned lession. Sometimes, they still get angry when they were disturbed by an unexpected phone call from so-called internet companies. But most of time, they gradually realised that revelency was the most valuable asset of internet.

They should be away from those fault service, but they are looking for real internet marketing service at the same time.

We need more reliable person and brand to tell the truth of internet marketing.

We need more integrated internet marketing strategies to meet different needs. Their budgets range from $500 a month to $4,000 a month. They are exporters, factory owners, foreign trading companies, gaming teams……

I got more and more global internet marketing queries from different cities in China. And more and more chinese internet marketing queries from oversea.

More and more qualified players are needed here, with local knowledge and global communication skill.

Internet Content Provider (ICP) license become more and more important in China.

Those global players need to reconsider their ICP issue, or start to apply for an independent one now.

Google China rented an ICP license before, Yahoo China still share an ICP license with 3721. MSN China benifited from its JVs license.

A new rule from the government came out recently, everyone needs an independent ICP license.

Google had already started it application precess.