China Search Daily

We have beening talking about Baidu API since 2005.

At 2006, I got more queries from different big management tools and systems about Baidu API. Most of the queries came from North America and Europe.

Even some Fortune 500 companies were asking Baidu API for their chinese online promotion campaign.

But Baidu didnt offer their API at that time, and we didnt event hear any rumor about the possibility of that.

I gradually forget this Baidu API idea.

At the end of 2007, a little bird told me that someone got the Baidu API. I didnt pay any attention to “the bird”.

One month ago, I was told that some companies had claimed officially in their website about their tool’s connection with baidu via API.

And today, when I looked at my gmail. In the conversation between me, Chris Sherman regarding Farah Sadiq’s speakership in SMX China, I find that baidu is promoting their paid search listing in Google Adsense, and this link takes me to the Baidu API page.

OK, Baidu API finally come true. They name it as Baidu P4P Application Programming Interface (BPFPAPI).

And here is some information from the baidu API page:

1) Assignment of daily quotas

Daily transaction quotas = basic quotas + quotas per keyword×number of keywords in the account + quotas per consumption×last-day consumption.

Basic quotas: the fixed daily quotas assigned to every account.

Number of keywords in the account: the total number of keywords in the account when the transaction quota is calculated.

Last-day consumption: the total amount of consumptions of all the keywords in the account last day (unit: RMB).

Basic quotas = 5,000; quotas per keyword = 5; quotas per consumption = 10.

2) Use of daily quotas:

Used transaction quotas = number of transaction×quota units used per transaction

Quota units used per transaction: the BPFPAPI assigns same quota value for different type of transactions currently, which is 1 quota for each transaction, but might change in the future.

OK, suppose Baidu’s people will be around at Xiamen for SMX China event. Better to find them and talk to them there.

Anyway, the box is open now. More accurate ROI can be tracked now.

This entry was posted on Tuesday, March 25th, 2008 at 10:23 am and is filed under Any. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.