China Search Daily

We have beening talking about Baidu API since 2005.

At 2006, I got more queries from different big management tools and systems about Baidu API. Most of the queries came from North America and Europe.

Even some Fortune 500 companies were asking Baidu API for their chinese online promotion campaign.

But Baidu didnt offer their API at that time, and we didnt event hear any rumor about the possibility of that.

I gradually forget this Baidu API idea.

At the end of 2007, a little bird told me that someone got the Baidu API. I didnt pay any attention to “the bird”.

One month ago, I was told that some companies had claimed officially in their website about their tool’s connection with baidu via API.

And today, when I looked at my gmail. In the conversation between me, Chris Sherman regarding Farah Sadiq’s speakership in SMX China, I find that baidu is promoting their paid search listing in Google Adsense, and this link takes me to the Baidu API page.

OK, Baidu API finally come true. They name it as Baidu P4P Application Programming Interface (BPFPAPI).

And here is some information from the baidu API page:

1) Assignment of daily quotas

Daily transaction quotas = basic quotas + quotas per keyword×number of keywords in the account + quotas per consumption×last-day consumption.

Basic quotas: the fixed daily quotas assigned to every account.

Number of keywords in the account: the total number of keywords in the account when the transaction quota is calculated.

Last-day consumption: the total amount of consumptions of all the keywords in the account last day (unit: RMB).

Basic quotas = 5,000; quotas per keyword = 5; quotas per consumption = 10.

2) Use of daily quotas:

Used transaction quotas = number of transaction×quota units used per transaction

Quota units used per transaction: the BPFPAPI assigns same quota value for different type of transactions currently, which is 1 quota for each transaction, but might change in the future.

OK, suppose Baidu’s people will be around at Xiamen for SMX China event. Better to find them and talk to them there.

Anyway, the box is open now. More accurate ROI can be tracked now.

UUidea announced the 2008 China Tourism E-Commerce Conference recently.

The 2008 China TECC event will be held at May 17-18, Nanjing. The topics will cover:
tourism e-commerce system evaluation,
trends and market report,
tourism website design, 
business model roundtable, 
hosting and solution, 
marketing tools suggestion,
SEO and SEM issue, etc.

This TECC 2008 will be support by Timev Media with the event programming and operation.

Yes, the new report from CNNIC says today, there are 210,000,000 internet users in China till Dec 31th, 2007. That 5,000,000 less than figure of U.S.A.

The growth rate is 53.3%, 70 million new users at 2007, which means almost 200,000 new users per day!

Among them, 163 million internet users access throught brandband, 50.4 million via mobile phone.

Other figures at the report says, 11.93 million domains were registered, including 9 million .cn domain.

Among exsiting 1.5 million websites, 1 million are build with .cn domain. Which means the promotion of .cn domain really increase the interests of internet.

The average online time for china internet user is 16.2 hours per week.

Well, 2008 is really the BIG year for internet marketing in China.

Here comes SMX China.

Here are PR news
Search Marketing Expo Producer Third Door Media Teams with Timev Media to Produce Events in China

Check the news at Third Door Media

Check the news at PR Web

And Check the chinese version here:

Check the news at timev media
Check the news at CEOCIO online

And David Temple is the first to step in:

Search Marketing Expo SMX heads to China!

We are ready, SMX China, press release tomorrow

When you check in Baidu right now, you will find the logo of baidu with Shadow Draft of Xu Sanduo, the hotest TV Character at the hotest TV Series at China.

Xu Sandou is the Mr November of Baidu, or he shows up like a Cover Man of Baidu.

Baidu doesnt seem to follow the feature logo game with Google, Baidu wants to create it’s own style.

From Nov 7 2007, Baidu will list one person’s picture at the homepage with Baidu logo, he or she will be the Mr. or Miss. of the specific month.

If you click in the logo, then you will be taken to a holding page of the cover story.

Yes, Xu Sanduo is there right now, and will be there for one month with his story.

Baidu says that the decision process will be very simple, just pick up the hotest name / people among the search queries.

Xu Sanduo is the lucky guy to be the first one, who will be the second. I dont know, maybe we should try to find it out at Baidu trend.

China Internet Conference 2007

1, They dont speak English
I can still remember that there were two English holding pages for China Internet Conference at 2005 and 2006. I still keep the link here. But the link is dead and there isnt any English holding page for China Internet Conference 2007. I know Mr Huang Chengqing is always looking forward to expand the brand of China Internet Conference, but I dont think the organization that runs the event really understand his idea. Although the chinese website and the event looks more fancy this year, there are just a few English words there. Yes, they dont speak english on the website. Or they just dont care.  

2. Search Engines say alike
The search engines are those I care during the China Internet Conference. From Dr Li Kaifu of Google China to Dr Charles Chang of Sohu, both believe that they care the people, the users. Agree! All the business and technology development should be user-oriented, better result for searchers and better turn out for advertisers. We havent heard anything from the NO.1 about this, very likely they will talk about better ADs, just the ADs itself, and nothing to do with user.

3. Mobile! Mobile! Mobile!
We just cant wait any longer to welcome the mobile era for internet. We truely believe that all the handhold eletronic devices will get on wap in the future, or the 3G. So everyone is talking about mobile applicaiton in China Internet Conference 2007.

More in Chinese

To be continued.

Here are two reports about the China Internet Conference 2007 Day one.

China Internet Conference kicks off in Beijing
Source:CCTV.com

The 2007 China Internet Conference has kicked off in Beijing. Chinese Vice-Premier Zeng Peiyan addressed Monday’s opening ceremony, noting the rapid development of the internet in China. There are more than 1.3 million portal operators in China, nearly a four-fold increase since the end of 2000. And dot-cn domain names number 6.15 million now, the first time they have exceeded the registered number of dot-coms.

Chinese internet users spent more than 160 billion yuan on the internet in the first half of the year. This makes sense, considering China has over 160 million web users, about an eighth of the population.
P2P services slashed
Source: china.org.cn

During the 2007 China Internet Conference, a senior official from the Ministry of Information Industry (MII) accused peer-to-peer (P2P) downloading of occupying too much of the Internet bandwidth, making it impossible to launch other new Internet services.

Han Xia, Deputy Director of Telecommunications Administration Bureau under MII, pointed out that many problems have appeared during the growth of Chinese internet industry. In Han’s opinion, P2P downloading is one of the most serious problems.

Although the number of Chinese broad brand users is below the world’s average level, the P2P fluxes in China are 3 to 4 times of those in the US. According to statistics from Chinese Internet service providers, P2P downloading accounts for 35 to 60 percent of the whole fluxes in the day and 50 to 90 percent during the night. For Chinese users, the Internet is used mainly for downloading movies and music.

Yes, I am talking about Gambling in China this month.

The town is full of dice sound day and night since two weeks ago. From hotel to department store, from grocery store to shopping mall, from school to home, People shouting, laughing, crying with the turn out of six dices.

This panic will continue during next two weeks.

So here comes the official gambling month, but only in Xiamen, Quanzhou, and some parts of southeast china.

This is the Mid-Autumn festival, people doing the gambling for moon cake. Every business get involved with that.

But what happen to search? I check the Moon Cake Gambling in Baidu and Google. No one buy the keyword on the paid listing, and no business site do the SEO for the organic listing.

Yeah, search need to be more marketing, so do the marketers.

Every year, hundreds of million cash flow during this gambling month in just a singe city. There must be some real business online, event the branding for moon cake company or bakery.

Dunsh Conference @ Beijing
Oct 20th, 2007
This is going to be the conference for chinese SEOer, especially those talents and grass root SEOer. This will be a sort of AA gathering, only limited sponsorship available.

Search Expo @ Hong Kong
November 8th-9th, 2007

Search Expo @ Xiamen
April 18th-19th, 2008

Seoul and Taipei will also at 2008

Must update your calendar with Timev Events, check it all here