China Search Daily

The search engine business started as search ADs 6 years ago in China. Now only the voice of PPC is loudly.

Search ADs includes Banner, Fixed Top 10 positions and several left side vertical formats. Yes, the ADs types here before were very complicated, even more complicated than portal ADs. Some portals Ads like pop up was once there at search result. Sina used to have the most complicated search ADs formats, and sure later became the most not user-friendly search.

PPC is well-known by the world now.

But I still believe that search AD, or delicated search AD format can be very helpful for advertisers.

The function of PPC is mostly sale leads, the function of search AD is mostly brand awareness.

Zhongsou.com and 163.com still have banner AD at their search result. 21CN, as the most influencial entertaiment broadband portal, launched their Banner AD too.

Brand awareness may benefit from PPC, but will not only from PPC, search AD will still be prodcutive for a long time.

This monday, Timev got its third exclusive national dealership, which is also regarded as national exclusive operatorship.

This is all about paid search, the deal is between Timev and 21CN. This deal covers banner and top 10 ranking at 21CN’s search result.

21CN.com is a stated-own company, belongs to China Telecom Group. 21CN claimed to be the largest broadband resources protal in china. They provide the widest selection of online videos and musics. So they are also regarded as a entertainment portal in china.

21CN.com launched at 1999, and located at Guzhou city, Guangdong province, which is the earliest and fastest developing area in China. Active economy, masssive internet user and great support from the China Telecom Group. Nearly one third of chinese internet users registered at 21CN as their online video members.

21CN has a search bar at its homepage, but their search, as what I had said at earlier post, is powered by Baidu.

There are normally many types of ADs at for the search result in such a portal like 21CN. Not matter sina or sohu before, their search result are far more than PPC, more colorful and graphic than Google and Yahoo. Most of the advertisers believe that the most inpressive AD is Banner at search result relevent to keyword.

Here we are.

This is a sample for Banner Ads at search result of “air ticket”. The blue color banner is a big impressive for search users when they are searching for “air ticket”.

Timev’s deal will cover this Banner ADs and 10 top ranking right below the banner. Timev believes that this two ADs will please both resellers and advertisers.

Resellers from northeast, southeast and middle area of China are very interested about for local resellership. Their interests, for sure, come from high commission and turnover rate.