China Search Daily

Yes, there were several defferent Anti- Unions at recent two years. Anti-Baidu union or Anti-Google Union.

I would like to say that was just another PR show.

The one who launched this union was an 3721 reseller, they dont have any official relationship with google. Sure, they aren’t google resellers. Although they did do some web related business together with 3721 real name search business, they seldom suggestted google adwords to their clients. Yes, they dont have any direct reason to fight google.

The union was a show, I came accross some of the resellers on the list of the union. None of them said they did jion the union. All of them claimed privately to me that they never jion the union.

Some of them were very angried, they said that they partner reseller invited them to a new product luanching event. They just simply replied an “yes” but never go there. Finally the launching event became an anouncement for Anti-google Union. And their companies’ name were on top of the list.

One more thing, none of the members on the list is google reseller.

This was really just a PR show. Someone wanted to make his own reputation by playing a trick to Google or other leading brand in this market.

Resellers are the most powerful resources for chinese search engines, portals and their advertisements.

The only way to reach the stage of massive sale for certain advertisement is to recuit 5-10 aggresive resellers, each has 100+ sale force.

Yes, most of them use telemarketing to reach their client first, but telemarketing is just the first step. They also visit their client with marketing campain after the telemarketing.

2 years ago, most of them dealt with only CPM and ranking advertisement, not PPC. Some of the most aggresive reseller were those real name (3721) resellers. Now real name (3721) is a Yahoo China products and sure belongs to Alibaba.

So Alibaba has the chance to reach and even make use of those very aggressive resellers. Their former annual performance at real name were above 1.2 million USD each. Some even above 10 million USD.

Other good resellers works for products from Baidu, B2Bs or even for certain specific channel distributors.

The average clients for a good reseller is more than 10 thousand. Yes i am not joking. Most of their clients have stayed with them for 2+ years.

If there is a turnover rate from such small client into a real SEO/SEM client, say 0.1%, which means each good reseller can handle and serve 10 good SEO/SEM clients. Then there will be opportunities, real opportunities for SEO/SEM professionals.

How many resellers in chinese? Well, this is quite a challanging question. I believe that no one can tell it. Maybe more than 10 thousand. At the year of 2004, some reports said that there were 400,000 employees at this reseller industries.

Those top 50s are communicating with each other, some even have the idea to merge together.

Unite top resellers and combine them with good global SEM/SEO players, will be a very exciting thing for this industry. Some even can break the balance between resellers and search engines. Which means better commission policy or even stock options.

Zhongsou had already start their stock option policy for resellers, five reseller companies got their share at Zhongsou, which is a chinese search engine and has own technology.

Sogou of sohu were thinking about that too.

Here really indicated the influence of resellers union or giant reseller networks.

Al least 30 out of the top 50 resellers will come to xiamen at July. There are opportunities for global players, capitals, portals, B2Bs and search engines.