China Search Daily

Who is the Number One at Chinese Search Engines market?
The answer is Baidu.

Where is Google China?
Google is the third, right after Yahoo.

Why Yahoo search is the Second?
They still relied on the real name (3721) business. The search performance for them is not as strong as the position indicates.

According to the report of Analysys International, at 1 quater of 2006, Baidu’s market share was 43.9%, Yahoo China was 21.10%, Google China 13.20%. The total market scale for chinese search engine is 303 million RMB, 175 million RMB of which is from CPC, 9 million RMB from  search AD ( fixed ranking ), 120 million RMB from real name search.

Although the real name search still has a big share, their performance is shrinking. Chinese real name search is not a long-term products. The advertisers are losing their interests at Real Name search. According to the two main real name search player, Yahoo China’s 3721 and Zhongsou, their revenue growth is negative now.

Google should speed up its localization. I can see many chinese googlers have international company working experience. They are more global than local.

Take Yahoo China for example, before the Alibaba deal with Yahoo. Leaded by Mr Chou, Yahoo China is very local and aggressive.

Google should find a person like Mr Chou, the former Yahoo China CEO, founder of 3721.

Yes, They came back as what they promised.

This early morning, I rechecked those 3 chinese Search Engines, Sina’s Iask, Sohu’s Sogou, Search of China.com. They all came back.

I did some queries at some products keyword and World Cup 2006. The result were perfect, lots of informations as usual. Even those urls for gambling information site were there and the link at the search engine was live.

Yes, business is business. They did what they said. And they back to the right business track for Search Engines.

Although search engines are always regarded as an reliable information center. I like the search to serve us at our daily life, business or study, entertainment or sports.

Just dont be Evil!

The “updating” is over, everyone back to the chinese playground of search engines.