China Search Daily

Baidu is saying “Hi” to every internet user in China.

Among the 210 million china internet users, more than 50% percent is using IMs everyday.

IM even become the first access for quite a large percentage of internet users.

Even more users use IM to be gateway for all their online activities.

Reading, Searching, Gaming, Shopping… etc, you can get it all within an IM like QQ ( a most popular IM in China by Tencent ).

Here is some figure that might help you to understand the power of success IM in China.

The profit for Baidu in 2007 is 629 million RMB, compared with Tencent’s 1,599 million RMB, it looks like a little sister.

Very online company want to get revenue from ADs and virtual transaction, via QQ the IM, Tencent got it all.

That’s why Baidu luanch their IM “Hi”. Baidu are actually saying hi to more royalty users and more profit.

Search is not simply a search bar or a box, the value for search is the theory of relevency. Relevency drives more attention for Brand Awareness and Business Lead.

But how internet user find those relevent content ( ad, transaction and game)?

IM, directory, search engine, portal, online game…etc. Every of these get the opportunity to become the first stop of internet users in China.

Are you ready to ready a hi to baidu. here is the picture.

You can easily find a search box right under the user name. Yes, that’s me, if you want a Baidu hi invitation, just feel free to let me know, i will give you one

I noticed a new title for Mr. Ma. That is “the enemy of .com”.

Mr. Ma, CEO of Tencent (HKSE:0700.HK), became more and more aggresive and want to reach for every single market segment in Internet.

QQ is the core competence of Tencent’s business. QQ is the leading IM sofeware in China, 60% of chinese IM user stick with QQ all the time.

Before, QQ was OICQ, a chinese version of ICQ, after the argument of copyright with ICQ. QQ became Tencent’s new brand for its IM, during the past years, QQ beated most of the chinese IM softwares.

But now, QQ is far more than just an IM. Tencent already grew its portal QQ.com, online game, online payment tool ( like paypal ), wireless value-addeed service….

Mr. Ma and his tencent even reach to C2C business with its paipai.com

Another Mr. Ma from Alibaba started to complain about Tencent and it paipai.com. So did many other .com CEOs.

Tencent is digging every single resource through it QQ IM. They just follow other .com’s steps, re-create their business model. Most of the .com will like to say that’s simply “copy”.

That’ why Mr. Ma and it Tencent became “the Enemy of the .com”.

For sure, we can find his QQ family growing bigger  and bigger.