China Search Daily

Rumors about Softbank is going to be the financial backer for 13 leading ex-3721-resellers is not going to be just rumors.

That may come true.

Are they going to be the most aggressive reseller after the real merging? How about their existing business, some of them still related to yahoo china or other searchs.

That will be such a challenging thing to integrate the 13 businesses team at more than 13 cities. So as to integrate the HR and operation. Who will be the chief executive? Can he influence this new Giant with a strong mind and clear co-vision?

Although it may come true, still not clear enough regarding the future.

Google anounced its 10th official reseller in China, fj53.com. As the name indicated, fj53 will mostly serve the Fujian province.

Google china is gradualy narrowing down resellers’ serving area. From the very beginning, its first two resellers could play as a national reseller to cover all over china. Later, new resellers are onle be official in specific area. Now the 10th is more specific than before, will mostly serving a specific province.

One more reseller, and there will be 11, enough to be a football team.

China search engine market is another World Cup, or China Cup, the google China team’s performance depends on the reseller recruitment and training strategies. Sure the coach is very important too.

But it seems the coach’s voice now are not very strong. Hardly can we find any single news about him recently.

The search engine china cup is ready. How about the google china team? Be dream Brazil team, or champion Italian team?

Resellers are the most powerful resources for chinese search engines, portals and their advertisements.

The only way to reach the stage of massive sale for certain advertisement is to recuit 5-10 aggresive resellers, each has 100+ sale force.

Yes, most of them use telemarketing to reach their client first, but telemarketing is just the first step. They also visit their client with marketing campain after the telemarketing.

2 years ago, most of them dealt with only CPM and ranking advertisement, not PPC. Some of the most aggresive reseller were those real name (3721) resellers. Now real name (3721) is a Yahoo China products and sure belongs to Alibaba.

So Alibaba has the chance to reach and even make use of those very aggressive resellers. Their former annual performance at real name were above 1.2 million USD each. Some even above 10 million USD.

Other good resellers works for products from Baidu, B2Bs or even for certain specific channel distributors.

The average clients for a good reseller is more than 10 thousand. Yes i am not joking. Most of their clients have stayed with them for 2+ years.

If there is a turnover rate from such small client into a real SEO/SEM client, say 0.1%, which means each good reseller can handle and serve 10 good SEO/SEM clients. Then there will be opportunities, real opportunities for SEO/SEM professionals.

How many resellers in chinese? Well, this is quite a challanging question. I believe that no one can tell it. Maybe more than 10 thousand. At the year of 2004, some reports said that there were 400,000 employees at this reseller industries.

Those top 50s are communicating with each other, some even have the idea to merge together.

Unite top resellers and combine them with good global SEM/SEO players, will be a very exciting thing for this industry. Some even can break the balance between resellers and search engines. Which means better commission policy or even stock options.

Zhongsou had already start their stock option policy for resellers, five reseller companies got their share at Zhongsou, which is a chinese search engine and has own technology.

Sogou of sohu were thinking about that too.

Here really indicated the influence of resellers union or giant reseller networks.

Al least 30 out of the top 50 resellers will come to xiamen at July. There are opportunities for global players, capitals, portals, B2Bs and search engines.